Vice President, Marketing
As VP of Marketing, Mireille is responsible for brand strategy and all marketing programs, focused on driving interest, demand and recognition for Yseop. Her responsibilities cover PR, product marketing, creative services, advertising, and strategic relationships, to name just a few! Mireille works closely with multiple business departments and partners to ensure everyone is aligned with the company's core vision and ambitions for global growth, and that the articulation of the brand message and positioning is consistent.
Beginning her career in London for a Paris-headquartered software provider, Mireille developed the company's marketing and sales support processes, which started her journey into the B2B software industry. For the last 15 years she has run global marketing and communications activities for two of the top ten French software providers, leading new initiatives to raise profile, generate interest and nurture leads, and working closely with management teams to drive overall company strategy.
If you're looking for good food in Paris, Mireille is your girl. She's passionate about food and rejoices in finding new places to eat in the French capital. Mireille has also got a keen eye for detail and has spent hundreds of hours creating interior design moodboards for her home!